We executed a complete brand overhaul, website redesign, and marketing consultancy for Toast Accountants, focusing on aligning their online presence with their innovative approach to accounting. By refining their brand identity, website, and marketing strategies, we positioned Toast as a forward-thinking leader in online accounting services.
HOW WE HELPED
We crafted a revitalised brand identity that reflects Toast’s innovative and modern accounting services. The new identity included a refined logo, updated typography, and a fresh colour palette to communicate trust and professionalism. Our brand strategy ensured that Toast's core values were clearly communicated to their audience, positioning them as an innovative leader in the accounting industry.
The new Toast website was designed with lead generation and user experience in mind. By streamlining navigation and optimising for SEO, the website allowed users to easily explore Toast’s services and engage with the brand. The responsive design catered to both desktop and mobile users, creating a seamless experience that drives conversions and client acquisition.
Through our marketing consultancy, we guided Toast’s internal team on refining their social media strategies and optimising digital campaigns. By focusing on consistent messaging and data-driven insights, we helped improve their brand visibility and engagement. Our consultancy laid the foundation for sustainable, long-term marketing success that resonated with their target market.
“As an ambitious accounting firm in a highly regulated and competitive industry, we needed a brand that positioned us as modern, trustworthy, and professional. Aligned helped us create a brand identity that not only reflected our expertise but resonated deeply with our target market. Their work on our website and marketing consultancy ensured we were able to connect with clients effectively while closing the gap with our competitors. From strategy to execution, they provided us with the tools needed to stand out in a crowded market and establish ourselves as leaders in the accounting industry.”
Michael Rutherford
PARTNER AT TOAST
