We collaborated with Mother Mary’s to develop a brand identity that resonates with their target audience, reflecting their unique position as an independent music venue and Irish bar. Our work ensured that every brand asset was strategically aligned with their mission to create a welcoming, community-driven space.
HOW WE HELPED
We developed a comprehensive brand identity for Mother Mary’s, encapsulating their dual focus on live entertainment and sports. Our strategy-led approach ensured consistency across all brand elements, including logo design, colour schemes, and typography. This cohesive identity communicated the welcoming and vibrant atmosphere of Mother Mary’s, helping to establish them as a go-to venue in Manchester for both entertainment and community gatherings.
We built a website that seamlessly integrates with Mother Mary’s new brand identity, prioritising ease of use and audience engagement. The website was designed to be fully responsive, with features that highlight their events, live music schedule, and sports offerings. The intuitive navigation and strategic layout provide visitors with a clear understanding of what Mother Mary’s offers, enhancing user experience and driving online bookings.
To strengthen their digital presence, we created various digital assets, including social media graphics and promotional materials. These designs reflect Mother Mary’s lively atmosphere and are aligned with their brand’s voice. By ensuring that the brand’s digital presence was consistent and engaging, we helped boost their online visibility and promote events effectively.
"Working with Aligned was an eye-opening experience. They presented us with detailed stylescapes early on that captured the essence of what Mother Mary’s could be, allowing us to fully envision the brand’s potential. Their early research and brand strategy were paramount to our growth since launch. The brand has been incredibly well-received within our scene and industry, and their work allowed us to deeply connect with our target audience. We couldn’t be happier with how the brand has evolved."
Greg Dwyer / Joseph Finegan
Co-founders
