We delivered a complete brand refresh, website redesign, and digital design strategy for Rotapal, strengthening their market position in workforce management. Our work emphasised the importance of a user-friendly interface and consistent brand application across digital platforms.
HOW WE HELPED
We developed a modern, competitive brand identity for Rotapal, aligned with their innovative approach to workforce management. This included a comprehensive audit of their existing brand and the creation of a fresh visual identity that reflects their core values. The new brand not only resonates with their current audience but also positions them as leaders in workforce management solutions.
The Rotapal website was designed with a focus on ease of use and customer engagement. Our redesign prioritised mobile responsiveness and clear navigation, allowing Rotapal’s users to access essential information effortlessly. The improved user experience drove engagement and conversions, positioning the brand as approachable and forward-thinking.
We crafted a series of digital assets, including promotional materials and social media graphics, to ensure brand consistency across all digital platforms. Each design was tailored to reflect Rotapal’s updated brand identity and enhance communication with their audience. These assets improved engagement and helped Rotapal build a cohesive online presence.
“Aligned truly transformed how we approached our brand and digital presence. From the beginning, they presented us with comprehensive stylescapes that helped us visualise the future of RotaPal. Their strategy made it clear how we could connect more effectively with our audience and stand out in the competitive healthcare space. The early groundwork they laid for our brand has been instrumental to our growth, and we’ve seen incredible engagement since the launch. Their attention to detail and understanding of our goals allowed us to build a brand that resonates with our users and ensures our platform is perceived as innovative and reliable.”
Harry Eves
CEO at rotapal.com
